Olievia Herinda A.
I am a dedicated Product Manager currently building my skills through hands-on experience and project management training. My recent work on the M-Tix movie ticket booking app allowed me to address challenges like declining transactions and improve the overall user experience.With a focus on understanding customer needs, making data-driven decisions, and delivering impactful solutions, I’m excited to bring these skills to new opportunities and projects.
My Projects
Case Study: M-Tix
Product Requirement Design
Impact:
- Developed a strategic framework for setting measurable objectives and results.
- Enhanced business segmentation and market analysis to drive key performance metrics.
- Improved alignment with business goals through north star metrics and its derivative KPIs.
Keywords: Objective Setting, Key Results, Success Metrics, User Story, Acceptance Criteria, Sprint Planning, Epic, User Flow, Integration Testing, Performance Optimization, Content Moderation, Impact Measurement, Product Requirements, Feature Implementation.
Problem Validation
Impact:
- Identified core issues through detailed problem statements and data-driven insights.
- Validated hypotheses through qualitative and quantitative data analysis.
- Improved product direction by implementing the MOM test and UI/UX best practices.
Keywords: Problem Statement, Root Cause Analysis, Hypothesis Validation, MOM Test, UI/UX Insights
Customer Journey Map
Impact:
- Delivered a comprehensive customer journey map that aligned product features with user needs.
- Identified pain points and opportunities to improve the user experience.
- Enhanced product understanding through detailed visualization of user interactions.
Keywords: Customer Journey Map, User Experience, Pain Points, Target User Analysis
Product Experimentation & MVP
Impact:
- Conducted successful A/B tests to optimize features and improve user engagement.
- Developed MVP prototypes using no-code platforms, speeding up time to market.
- Streamlined product development through well-documented experiments.
Keywords: A/B Testing Experimentation, MVP Creation, No-Code Prototyping, Product Optimization
Wireflow and Information Architecture
Impact:
- Created clear, structured information architecture to enhance navigation and user experience.
- Developed user flows and page layouts that improved the functionality of key product features.
- Improved the overall user interface by mapping out user behavior expectations.
Keywords: Information Architecture, User Flow, Page Structure, Layout Design, UX Design